GenAI for Marketing.
The New Creative Frontier.
Master the art and science of generative AI to create groundbreaking marketing strategies. A flagship course from IIM Ahmedabad.
Redefine What's Possible in Marketing
The GAIM program is an intensive journey into the world of Generative AI, designed for the marketing leaders of tomorrow. We bridge the gap between cutting-edge technology and strategic marketing, empowering you to build more intelligent, personalized, and effective campaigns than ever before.
Core Curriculum
Explore the pillars of our AI-driven marketing program.
AI Content Generation
Leverage large language models (LLMs) to create compelling copy, scripts, and visual concepts at scale.
Hyper-Personalization
Design and deploy AI systems that deliver unique customer journeys and experiences in real-time.
Predictive Analytics
Utilize AI to forecast market trends, customer behavior, and campaign performance with unparalleled accuracy.
AI-Powered SEO & SEM
Automate keyword research, ad creation, and bid strategies to maximize your digital footprint.
Marketing Mix Modeling
Apply machine learning to optimize your marketing spend across various channels for maximum ROI.
Ethics in AI Marketing
Navigate the complex ethical landscape of AI, focusing on data privacy, transparency, and fairness.
Meet Garima.
Your personal AI course assistant.
Have questions about the GAIM program? Garima is here to help. Click the chat icon in the bottom-right corner to start a conversation and get instant answers about curriculum, admissions, fees, and more.